1. Maintain relationships and networks.
   • Relationships and networks with media and relevant people are established and maintained in a positive and professional manner.
   • Organisational social, ethical and business standards are complied with to maintain positive relationships according to organisational requirements.
   • Systems to encourage communication flow and ongoing feedback are established and maintained to ensure accurate and relevant exchange of information.
   • Appropriate interpersonal techniques are used to develop professional relationships with media that reflect sensitivity to individual differences and client requirements.
   • Suitable networks are put in place according to organisational requirements to ensure information on unplanned events is accurate and timely.
2. Prepare media release.
   • Media release is drafted in line with organisational and legislative requirements, using clear, concise and appropriately targeted language.
   • Media release is drafted in a manner that presents a positive image of the property and client and conforms to organisational and legislative requirements.
   • Suitable professional service providers are engaged where required to support relationships with media.
   • Media release is distributed according to organisational procedures using established communication channels.
   • Information is securely maintained with due regard to client confidentiality, and legislative and organisational requirements.
3. Conduct media interviews.
   • Media interviews are conducted in a professional manner that represents preferred profile of property and client.
   • Information is provided in a manner that is clear, accurate and protects interests of parties involved with property.
   • Suitable aids are used to ensure message is relevant and of interest to selected media.
   • Feedback is used to develop and implement strategies to further maintain and improve relationships with targeted groups.
   • Appropriate interpersonal techniques are used to negotiate difficult situations to achieve results acceptable to participants that meet organisational and legislative requirements.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this Training Package

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts.